Kramer Guitars is an American manufacturer of electric guitars and basses. Kramer produced aluminum-necked electric guitars and basses in the 1970s and wooden-necked guitars catering to hard rock musicians in the 1980s; Kramer is currently a division of Gibson Guitar Corporation. The company was founded in the late 1970s by Dennis Berardi and Gary Kramer, a close friend and associate of Travis Bean, to manufacture aluminum-necked guitars. Gary Kramer, Dennis Berardi, Peter LaPlaca (a Vice President at Norlin, parent company of Gibson), and investor Henry Vaccaro joined forces to open a plant in Neptune, New Jersey. Soon thereafter, Gary Kramer moved to Los Angeles, and his connection with the company would be in name only. Kramer was endorsed by several famous musicians, such as Eddie Van Halen, Richie Sambora, Mick Mars, and Vivian Campbell.